Free check
Croatia’s best-kept secret

I know what actually drives your sales

Advertising, measurement and training for brands that want numbers, not impressions

I’m Hrvoje Barišić. For more than 20 years I’ve managed media budgets, and I led attribution for brands like Samsung, Heineken and FOREO. Through Digipop I do the same for you: directly, with no juniors and no agency layers.

I work with e-commerce brands and companies that invest seriously in ads and want to know which euro pays off.

Book a free check See services

> 20+ years · Publicis · Omnicom · FOREO

services

Four things, done properly

No endless list of services. You get what I’m best at, from strategy to reporting, and it all starts with accurate measurement. When a project needs more hands or a different specialism, I bring in vetted seniors, still with no juniors and no agency markup.

01
The foundation

Measurement and analytics

Most ad accounts measure the wrong things, so budget flows to channels that only look successful. You get measurement you can trust.

  • Audit of ad accounts and profitability per channel
  • GA4, GTM, Meta and TikTok Pixel, webshop catalogues
  • Multi-channel attribution, not just the last click
  • Dashboards for management and the team
02
New

Incrementality and cannibalisation

Ad platforms happily take credit for sales that would have happened anyway. You find out which part of your budget actually brings new sales and which part just collects credit.

  • Brand vs generic analysis from Google Search Console
  • Comparing platforms, GA4 and real sales
  • Switch-off tests for brand search, retargeting and affiliate
  • Shifting budget to channels that bring new sales
03

Advertising across the whole funnel

Campaigns for every stage of the decision: reach and awareness at the top, consideration in the middle, purchase and repeat customers at the bottom.

  • Google Search, Shopping and Performance Max
  • Meta, TikTok and YouTube campaigns
  • Affiliate programmes and influencer partnerships
  • TV buying when it makes sense alongside digital
TOFUMOFUBOFU
04

Training and workshops

Your team learns to read the numbers on its own data, so the knowledge stays in-house even after we finish.

  • Team workshop, 4 or 8 hours
  • 1:1 mentoring for marketing leads
  • Talks in Croatian and English
  • Using AI tools for analytics and problem solving
Workshop topics >

Free check, 15 minutes

I look at your GA4 and ad accounts and tell you what I would fix first. No obligation, no sales pressure.

Book a check or take the 60-second GA4 test >
how I work

Three phases that protect your budget

Before I launch a single ad, I check what has worked so far and what hasn’t. That way you don’t pay for old mistakes twice.

  1. 01One-off

    Audit and strategy

    • Analysis of historical data and profitability across ad accounts
    • Review of Analytics, pixels and cookie consent (GDPR)
    • Strategic advertising plan for online and offline sales

    €1,500

    Fixed price for one website and up to three ad platforms. If we continue with monthly ad management, the amount is deducted from the first monthly invoice.

  2. 02As needed

    Technical setup

    • Fixing the gaps found in the audit
    • Conversion tracking via GTM, GA4, Meta and TikTok Pixel
    • Catalogue integration and reporting dashboards

    €100 / hour

    Work starts only after you approve the estimate in writing. No hidden costs.

  3. 03Monthly

    Management and consulting

    • Building, daily optimisation and running campaigns
    • Strategy meetings and proactive new ideas
    • Monthly report focused on ROAS and sales, plus weekly status emails

    Fixed monthly fee

    Depends on the number of channels and scope. You get the exact amount after the audit, before signing.

Bonus level: growing together

Once analytics are right and we have a clear baseline, we can add a variable part. We set sales targets together and share an agreed bonus for every target exceeded.

Extra requests. Audits of more complex setups (multiple vendors, backend conversions), tracking plans, more complex integrations, dedicated landing pages, UTM structure or building custom tools are billed at €100 per hour, always with an estimate you approve first.

guarantees

Deadlines I sign in the contract

Most clients come after bad experiences with agencies: delays, lack of transparency and reports that make no sense. That’s why these are in the contract, not just in the meeting.

100%

You own the accounts

All ad accounts and data stay yours, with the highest level of admin access.

NDA

Exclusivity and confidentiality

While we work together, I don’t work with your direct competitors in the local market.

24 h

Response time

You get a reply to every question within 24 hours on working days.

25.

Planning ahead

You have next month’s campaign plan and calendar by the 25th of the current month.

24-48 h

Fast changes

Approved changes to live campaigns go live within 24 to 48 hours.

3-5

Days for materials

Send creatives and copy 3 to 5 working days before launch and the campaign starts on time.

SENIOR+

Specialists when needed

For areas outside my core, I bring in vetted senior specialists from the market. They sign the same NDA and terms, you know upfront who works on what and what it costs, and accountability stays with me.

training and workshops

Knowledge that stays in your team

An agency shouldn’t be the only one who understands your numbers. In workshops your team learns on its own data, block by block.

Workshop for your team

Half a day or a full day, at your office or online. We work on your accounts, not textbook examples. For example: a GA4 workshop for an e-commerce team, 4 hours.

4 or 8 hours · up to 12 people

1:1 mentoring

For marketing leads and analysts taking advertising or measurement into their own hands.

regular sessions over several months

Talks

For conferences, associations, universities and internal events.

HR · EN

> workshop topics

  1. GA4 and conversion trackingFrom setting up events to reports you can trust
  2. Attribution without the fogWhat really drove the sale and what was just the last click
  3. The funnel from top to bottomWhich campaigns, messages and metrics belong in top, mid and bottom funnel
  4. ROAS, CAC and campaign economicsHow to know if a channel pays off before you spend the budget
  5. Affiliate and influencer marketingSetting up the programme, commissions and tracking so it pays off
  6. Media buying from TV to TikTokPlanning, negotiating and allocating budget
  7. Dashboards people actually readLooker Studio, Tableau and Superset
  8. SQL for marketersEnough to pull answers from the data yourself
  9. AI tools for analytics and problem solvingHow to use ChatGPT, Claude and similar tools to analyse data, write SQL and solve problems faster
Ask for a date
experience

Twenty years on both sides of the budget

I hold a Master’s in Economics and have more than 20 years of experience in media buying, attribution, consumer research and analytics.

I’ve worked in major agency networks and on the brand side, from regional campaigns to global markets across EMEA, the US, Latin America and Australia. So I know what a good report looks like from both sides: the one spending the budget and the one accountable for it.

In recent years I’ve led attribution and marketing analytics for a global e-commerce group, including the move from Universal Analytics to GA4.

20+years in media and data
EMEA · US
LATAM · AUSmarkets where I’ve run campaigns
TV + digitalbuying and attribution across all channels
UA > GA4led the migration at a global company
> brands I’ve worked on
SamsungHeinekenUnileverHenkelRenaultNissanKauflandA1SandozLactalisFordKia
  1. 2020 - todayDigipopFounder and consultant. Media buying, attribution and data management across EMEA.
  2. 2018 - 2020FOREOGlobal campaigns and TV buying in Mexico, Brazil and Colombia, with more than 200% sales growth.
  3. 2016 - 2018PublicisHead of Digital for the Adriatic region. The digital unit became the agency’s most profitable arm.
  4. 2013 - 2016Omnicom Media GroupResearch and digital insights for Unilever, Henkel, Renault and Nissan.
  5. 2011 - 2013Akter PublicMedia director for Plodine, Ford, Kia and Honda.
  6. 2006 - 2009IpsosRegional brand funnel benchmarks and the BRANDPuls research model.
> career results
200%+sales volume growth from TV and digital campaigns in Mexico, Brazil and ColombiaFOREO
100%growth in pre-sale ticket sales for the Sonus and Time Warp festivalsWe Love Sound
#1the digital unit became the most profitable part of the agency in the Adriatic regionPublicis
contact

Let your brand be next

The easiest start is a free 15-minute check. I look at your GA4 and ad accounts and tell you what I would fix first. No obligation.

Pick a time Send an email WhatsApp Call
NameHrvoje Barišić
E-mailhrvoje@digipop.hr
Phone091 615 9899
Location10 000 Zagreb
GA4 test

How much does your tracking really know? 8 questions, 60 seconds, a score from 0 to 100.

GA4 test

How much does your tracking really know?

8 questions, 60 seconds. At the end you get a score from 0 to 100 and the three things I would fix first.

free check

Pick a 15-minute slot

An online call where I look at your GA4 and ad accounts and tell you what I would fix first. No obligation.

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Prefer email, WhatsApp or a call? Contact >